Dear Reader,

It’s alive! We’re awake. We’re back. We missed you. In our absence, much has changed on this campus– and in the world. However, with this change, we lost a collective outlet to express our love of style and fashion. The unique and eclectic ways of dress that allow us as students to give the world a sense of our individualism were and still are strong. We felt that it was important to bring back a way to capture this energy and enthusiasm for style.

Fashion is indicative of a cultural time and place, and that extends into smaller units like our own college campus. It is a form of communication whereby a collaboration of styles reveal different identities, histories, and emotions.

Hoot’s legacy has been painted by its approach to experimentalism in regards to aesthetics, concepts, and layout, and we wanted to braid this attitude into our leadership outlook. Before production, we wanted to create a shared portrait of our community and let it breathe through the words, pages, and production process, guiding the stylistic approach to this issue of Holler.

Before you is a collaging and mashup of visual styles together from student creatives, scattered with our own thoughts, dreams, and drawings threaded together to make our own little piece of collective imagination. Inspired by those amongst us and around us, the pages reflect a playfulness of space, shape, and text. For the next 24 pages, we’ve indulged in our current time and place reveling in the aesthetics of overconsumption, glamorizing the new wave of accessible clothing production, and rearticulating the bimbo archetype.

Thank you to everyone who collaborated on this edition of Holler, Hoot’s past presence on campus has left us with big shoes to fill. With this, and the help of all of you, we’ve been able to build a new pair of our own.